The goal of GambleAware is "to ensure that women are not forgotten."

The first National Gambling Treatment Service campaign by GambleAware, which is geared toward women, has begun and will go until the end of March.

It will be the first campaign to encourage treatment and assistance for gambling problems, and it will be broadcast on radio, in magazines, and in digital media. The campaign is aimed at women between the ages of 18 and 54.

The campaign's goal is to raise awareness of available resources and direct women who are either at risk of or have already suffered damages from gambling to the National Gambling Treatment Service.

According to the charity, content is founded on the understanding that people with gambling issues feel cut off from their family and friends and is intended to inspire confidence in the ease with which they may obtain treatment and its ability to assist them overcome their difficulties.

"After the success of the last campaign, we are continuing with our focused strategy to ensure that women are not forgotten in the fight to promote awareness of gambling treatment and support," said Zo Osmond, director of communications and engagement at GambleAware.

These data show a rise in the number of women experiencing gambling-related damage, and this campaign is intended to direct such people toward accessible resources.

This advertising phase has begun in response to new research on the negative effects of gambling on women that was conducted by YouGov under contract with GambleAware.

According to this study, 10% of women in Great Britain suffer some form of gambling-related suffering, and they are more likely to be a "affected other"—someone who suffers as a result of a loved one's gambling—with 8% of women identifying as such, compared to 6% of males.

The National Gambling Treatment Service campaign encourages self-referrals among people who are highly susceptible to developing a gambling disease or who are already dealing with one by pointing them to the National Gambling Helpline and the internet resources at BeGambleAware.org.

The campaign's overall goals are to improve public awareness about the National Gambling Helpline, the National Gambling Treatment Service, the support services that are available, and the warning indications that someone may be experiencing gambling-related problems.